10 World’s Best-Selling Car Models from Toyota in 2024
10 World’s
Best-Selling Car Models from Toyota in 2024-Founded by Kiichiro Toyoda on
August 28, 1937, Toyota Motor Corporation has become one of the world’s largest
carmakers from Japan with 380 thousand of employees. Until 2024, according to
Toyota Annual Report in 2024, Toyota has liquid assets around ¥ 15,079 billion
with revenue around ¥ 45,095 billion and net income reaching ¥ 5,352 billion.
Many cars produced by Toyota from SUVs and crossovers, Pickup trucks, Luxury
vehicles, Buses with diversified brands. Meanwhile
in 2024, Toyota Motor Corporation successfully sold a total vehicle around
9,443 thousand units globally.
Among all the brands, there are some popular car brands.
These car brands were extremely popular, and many people bought cars from these
brands. Here are 10 World’s Most Popular Car Models from Toyota. All the data
was obtained from Toyota Integrated Annual Report in 2024. We measured it by
sales of unit models globally.
The Rank of 10 World’s Best-Selling Car Models from Toyota in 2024
Rank |
Brand/ Series |
Total Vehicle Sales in 2024 |
(in Thousands of Units) |
||
1 |
Corolla |
1,701 |
2 |
RAV4 |
1,003 |
3 |
Yaris |
878 |
4 |
Camry |
648 |
5 |
Hilux |
629 |
6 |
Highlander |
391 |
7 |
Lexus RX |
241 |
8 |
Tacoma |
227 |
9 |
Sienna |
212 |
10 |
Lexus ES |
205 |
Source: Toyota Annual Report, 2024 |
Brief Description of 10 World’s Best-Selling Car Models from Toyota in 2024
1. Corolla
Corolla still becomes
the most popular brand from Toyota in 2024. Globally, according to Toyota
Annual Report in 2024, The line products from Corolla was sold around 1,701
thousand units. Historically, the Toyota Corolla was first Produced in 1966 and
now it has 12 generations. Geographically, China, North America, and Europe
regions still become the main contributors’ markets. According to the annual
report database in 2024, the vehicle sales of corolla in China, North America,
and Europe reached 541 thousand units, 400 thousand units, and 228 thousand
units, respectively.
Historically, Toyota Corolla is a compact car (formerly
subcompact) Introduced in 1966. As of 2025, Toyota Corolla entered the 12th
generation introduced in March 2018 at the Geneva Motor Show. The 12th
generation of the Corolla is available in three body styles, namely Hatchback,
Estate, and Sedan.
2. RAV4
RAV4 has also become
one of the most popular and best-selling car brands from Toyota. Statistically,
in 2024, globally, the sales of RAV4 reached 1,003 thousand units.
Historically, the story of the Toyota RAV4 was launched in May 1994. Nowadays,
RAV4 entered the 5th generation. Based on the powertrain in the 5th
generation, the types of RAV4's engines are available in Petrol, Petrol hybrid,
and Petrol plug-in hybrid (PHEV). Geographically, the North America region
still becomes the main destination market of RAV4 with the contribution of
sales reaching 580 thousand units followed by China with total sales of 189
thousand units.
3. Yaris
Yaris is a
supermini/subcompact car and still become the 3rd world’s
best-selling car model of Toyota in 2024. Financially, the vehicle sales of
Yaris in 2024 reached 878 thousand units. Historically, the first
generation was produced at the 1998 Paris Motor Show. Now, until 2024, Yaris
entered fourth generation, introduced in 2022. Geographically, according to
Toyota's annual report in 2024, Yaris was popular in Europe and Japan.
Specifically, the sales of Yaris in Europe and Japan in 2024 reached 356 thousand
units and 184 thousand units, respectively.
4. Camry
Camry also still
became one of the popular brand cars from Toyota. In 2024, the sales of Toyota
Camry reached 648 thousand units. Historically, the Camry name was
introduced in Japan in January 1980 as the name for the four-door sedan version
of the second-generation Celica. To date, the updated version of the Camry is
The XV80 Camry, which was unveiled on 14 November 2023 with the body style of
4-door sedan. According to Toyota's annual report in 2024, North America and
China still become the main contributor markets. The sales of Toyota Camry in
North America reached 316 thousand units and China was around 215 thousand
units.
5. Hilux
Toyota Hilux is the
pick-up model from Toyota. Statistically, the sales of Toyota Hilux in 2024
reached 629 thousand units. Historically, the story of Hilux started
because this product was the result of a business partnership between Toyota
and Hino. As of 2025, Toyota Hilux has entered the eighth generation introduced
on 21 May 2015 in Bangkok (Thailand) and Sydney (Australia). Geographically,
the Asia Market (excluding China) still became the major contributor with
recorded sales of Hilux reaching 179 thousand units.
6. Highlander
Toyota Highlander is a mid-size crossover SUV produced since
2000. As of 2025, Toyota Highlander entered the fourth generation unveiled at
the New York International Auto Show on 17 April 2019. In 2024, the vehicle sales of Toyota Highlander reached 391
thousand units. To date, Toyota Highlander has a fourth generation which is
available in 2 types of engines, namely Gasoline
and Gasoline hybrid. Geographically,
according to Toyota's annual report of 2023, North America and China still
become the main destination market of highlanders. Statistically, the sales of
Highlander in North America reached 242 thousand units meanwhile, in China, the
sales of Highlander reached 123 thousand units.
7. Lexus RX
Lexus RX is a luxury crossover SUV sold since 1998. To Date, Lexus RX has entered the fifth generation introduced in 2022. In terms of powertrain, Lexus RX is available on 3 types of engines namely Gasoline (2.0 L S20A-FTS turbo I4 (RX 300; SALA15, China Only) and 2.4 L T24A-FTS turbo I4 (RX 350; TALA 10/15)), Gasoline hybrid (2.5 L A25A-FXS I4 (RX 350h; AALH10) and 2.4 L T24A-FTS turbo I4 (RX 500h; TALH17)), and Gasoline plug-in hybrid (2.5 L A25A-FXS I4 (RX 450h+; AALHA 16)).
In terms of business performance, the vehicle sales of Lexus
RX in 2024 reached 241 thousand units. Geographically, The North America
regions still become the main destination markets of Lexus RX with total
vehicle sales reaching 134 thousand units.
8. Tacoma
Toyota Tacoma is a pickup truck manufactured since 1995. As of 2025, Toyota Tacoma
entered the 4th generation introduced in 2023 with 2 types of engines, namely
Gasoline (2.4 L T24A-FTS turbo I4) and Gasoline hybrid (2.4 L T24A-FTS turbo
I4). Commonly, Tacoma also has become one of the most popular car models from
Toyota. In 2024, the sales of Tacoma reached 227 thousand units.
Geographically, North America still has the main market with sales of around
226 thousand units.
9. Sienna
Toyota Sienna is a minivan manufactured in 1997. As of 2025,
Toyota Sienna is the fourth generation introduced in 2020. In terms of business
performance, the vehicle sales of Sienna in 2024 reached 212 thousand units.
Geographically, China still becomes the main market of Sienna with total
vehicle sales reaching 126 thousand units.
10. Lexus ES
Lexus ES is mid-size executive cars sold since 1989. As of
2025, Lexus ES entered Eighth generation in 2025 at the 2025 Auto Shanghai. In
terms of business performance, the total vehicle sales of Lexus ES reached 205
thousand units. Based on the geographical market, China still became the main destination markets with total vehicle
sales reaching 124 thousand units.
The Geographical Sales of Toyota in 2024
Reference for 10 World’s Best-Selling Cars from Toyota
Toyota. 2024. Integrated Report 2024. Available at: https://global.toyota/en/ir/library/annual/ on
March 30th, 2025