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Apple Financial Performances From Time to Time

Apple Financial Performances from Time to Time

 

Apple Financial Performance from Time to Time– Apple Inc is one of the biggest technology companies in the US and the World. They have billions of assets and have generated billions of US Dollars in the last 5 years. By the way, in 2024, they have 535 retail stores and 164 thousand employees across the world. In 2024, based on the Apple annual Report, the net income of Apple reached 93 billion US Dollars. This is one of the biggest net incomes of all companies in the United States of America or maybe in the world. 


Apple Financial Performances From Time to Time


 

Founded April 1, 1976, in Los Altos, California, by U.S. Steve Wozniak, Steve Jobs, and Ronald Wayne as investors started the company at the garage of Steve Job’s parents, they initially sold some device of computer hardware with the first product is Apple I. With their effort and hard work, Apple can sell some of its products. Macintosh, the first personal computer without programming language, had attracted people to buy it but some critics argue about the expensive price of the Apple products but performed slowly.  Some challenges and inhibitions always follow the Apple Journey. Finally, it disturbs the journey of Apple.


Iphone 16 Series


As an internal director, Steve Jobs must resign from Apple and be replaced by John Sculley. They have heated debates/opinions but in the Shareholder meeting, Jobs must step down as CEO because the shareholders didn’t want him as CEO. The era without Steve Jobs is the beginning of the slump era. Many products of Apple cannot compete with competitors’ products. Moreover, the rise of competitors aggravates the business and financial performance of Apple. The Microsoft company, for example, with Windows Operating System has led the Operating System of Personal Computers. They control the market share of the Operating System, beating Macintosh at that time.  For a long time, flop products and the declining sales of Apple products led Apple to the verge of bankruptcy.


Apple Watch Series

  

Many of the flops of Apple products in the market lead Apple to bring back the former CEO and founder, Steve Jobs to deal with the problems. Steve Jobs came back to Apple in 1997 and replaced Gil Amelio. After a long journey in Next Computers and Pixar Animation, he decided to come back to Apple Computer.


 

iPad Series

 

Day by day, the effort of Steve Jobs has an enormous impact on Apple's financial performance. With the help of Jonathan Ive, Chief Design Officer (CDO), Apple can produce innovative products that consumers really want. Maybe Steve has learned a lot from his failure in the past. His experience and maturity give him the power to guide this company. It started with iPod, Portable Media Player (PMP) devices and some consumers hunt for this device. After the success of the iPod, some products also have the same destiny. iPhone, MacBook, iMac, MacBook Air, iPad, and iPad are some favorite apple products that consumers need. At that time, Apple can be recognized as a game-changer in the technology industry. They have changed the culture and habits of people through the use of technology.

 

In the financial position, according to its balance sheets, the total assets have grown from time to time. In the year 2000, the total assets of Apple Inc were just USD 6.8 billion with total liabilities of USD 2.6 billion. Meanwhile, in the year 2024, the total assets of Apple Inc reached USD 364 billion and total liabilities of USD 308 billion.


Table Total Assets, Total Liabilities, and Total Equity of Apples Inc from 2000 To 2024

 

 

Years

Total Assets

Total Liabilities

Total Equity

in Million US Dollar (USD)

in Million US Dollar (USD)

in Million US Dollar (USD)

2000

6,803

2,696

4,107

2001

6,021

2,101

3,920

2002

6,298

2,203

4,095

2003

6,815

2,592

4,223

2004

8,050

2,974

5,076

2005

11,516

4,088

7,428

2006

17,205

7,221

9,984

2007

25,347

10,815

14,532

2008

36,171

13,874

22,297

2009

47,501

15,861

31,640

2010

75,183

27,392

47,791

2011

116,371

39,756

76,615

2012

176,064

57,854

118,210

2013

207,000

83,451

123,549

2014

231,839

120,292

111,547

2015

290,345

170,990

119,355

2016

321,686

193,437

128,249

2017

375,319

241,272

134,047

2018

365,725

258,578

107,147

2019

338,516

248,028

90,488

2020

323,888

258,549

65,339

2021

351,002

287,912

63,090

2022

352,755

302,083

50,672

2023

352,583

290,437

62,146

2024

364,980

308,030

56,950

Source: Apple Inc Annual Report, 2000-2024

  

Based on the business performance from time to time, Apple generated more profits except in 2001, they suffered losses. But overall, Apple always generates profits. In 2000, the revenue of Apple was just 7.9 billion US Dollars, and it will become 391 billion US Dollars in 2024. It multiplied more than fifty times. Furthermore, the net income of Apple always goes in the same direction. In 2000, the net income of Apple was just 786 million US Dollars. Meanwhile, in 2024, the net income of Apple reached 93.7 billion US dollars. It has multiplied more than one hundred times in the last 2 decades.

 Total Revenue and Net Income of Apple From 2000 to 2024

 

Years

Total Revenue

Net Income

in Million US Dollars (USD)

in Million US Dollars (USD)

2000

7,983

786

2001

5,363

-25

2002

5,742

65

2003

6,207

69

2004

8,279

276

2005

13,931

1,328

2006

19,315

1,989

2007

24,006

3,496

2008

37,491

6,119

2009

42,905

8,235

2010

65,225

14,013

2011

108,249

25,922

2012

156,508

41,733

2013

170,910

37,037

2014

182,795

39,510

2015

233,715

53,394

2016

215,639

45,687

2017

229,234

48,351

2018

265,595

59,531

2019

260,174

55,256

2020

274,515

57,411

2021

365,817

94,680

2022

394,328

99,803

2023

383,285

96,995

2024

391,035

93,736

Source: Apple Inc Annual Report, 2000-2024

 

 

 


Based on the Financial ratios obtained from the Income statement and Balance Sheet of Apple’s Annual report from 2000 to 2024, some variables can be measured, namely Debt to Equity ratio (DER), Debt to Assets Ratio (DAR), and Net Profit Margin (NPM). Financially, the Debt-to-Equity Ratio of Apple is about 1.75 on average. It means that every 1 US Dollar of equities contains 1.7 liabilities. Meanwhile, based on the Debt to Assets Ratio (DAR), the average value of Apple’s DAR is around 0.52 which means every 1 US Dollar of assets contains 0.52 US Dollars or liabilities of the company is about 52% of assets.

 

Debt-to-Assets (D/A), Debt-to-equity (D/E), Net Profit Margin of Apple Inc From 2000 to 2024


Years

Debt to Equity Ratio

Debt to Assets Ratio

Net Profit Margin

(Liabilities/ Equities)

(Liabilities/ Assets)

(Net Income/ Revenue)

2000

0.656

0.396

0.098

2001

0.536

0.349

-0.005

2002

0.538

0.350

0.011

2003

0.614

0.380

0.011

2004

0.586

0.369

0.033

2005

0.550

0.355

0.095

2006

0.723

0.420

0.103

2007

0.744

0.427

0.146

2008

0.622

0.384

0.163

2009

0.501

0.334

0.192

2010

0.573

0.364

0.215

2011

0.519

0.342

0.239

2012

0.489

0.329

0.267

2013

0.675

0.403

0.217

2014

1.078

0.519

0.216

2015

1.433

0.589

0.228

2016

1.508

0.601

0.212

2017

1.800

0.643

0.211

2018

2.413

0.707

0.224

2019

2.741

0.733

0.212

2020

3.957

0.798

0.209

2021

4.564

0.820

0.259

2022

5.962

0.856

0.253

2023

4.673

0.824

0.253

2024

5.409

0.844

0.240

Average

1.755

0.525

0.172

 

 

Based on the performance of the company, From the variables of revenue and net income, the Net profit margin can be measured. This indicator can describe the efficiency of the net income from the revenue. Based on the average value of Apple’s NPM from 2000 to 2024, the average value of NPM is about 0.172. This value means that the net income of Apple is 17.2% of the revenue. The NPM can be good if the value can be higher from time to time. The highest value expresses the efficiency of the company to get profit/ net income.

 

Macbook and iMac


 

Nowadays, Apple still becomes the king of technology along with Facebook, Google, Amazon, and Microsoft. They can generate a billion in profit every year. The comeback of Steve Jobs brings Apple into a glorious era, and they can compete with other big-tech companies. Some investors have shares in Apple Inc. The Vanguard Group (founded by Larry Fink), BlackRock (founded by Jack Bogle), and Berkshire Hathaway (Warren Buffett’s company) are some of the well-known investors that poured their billions of moneys into Apple Inc. They still believe in the prospects of the company, and it showed how interesting and profitable Apple is to Investors. By the way, Apple can be the Apple itself like Steve Jobs Quotes” Stay Foolish, Stay Hungry”.



Thank You, Hopefully, its articles can be Increase your Horizon.




Bibliography of Apple Financial Performance from Time to Time

Apple. 2024. Annual Report (10K). Accessed via https://investor.apple.com/investor-relations/default.aspx   on March 1st, 2025.

Wikipedia. 2023. Apple Inc. Accessed via https://en.wikipedia.org/wiki/Apple_Inc  on March 1st, 2022

Wikipedia. 2023. Steve Jobs. Accessed via https://en.wikipedia.org/wiki/Steve_Jobs on March 1st, 2022.


Wikipedia. 2023. Tim Cook. Accessed via 
https://en.wikipedia.org/wiki/Tim_Cook on February 28th, 2022.


Wikipedia. 2023. Jony Ive. Accessed via 
https://en.wikipedia.org/wiki/Jony_Ive on February 28th, 2022.

 


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