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The 10 World’s Best-selling BMW models

The 10 World’s Best-selling BMW models- Bayerische Motoren Werke AG or commonly known as BMW is global automotive companies headquartered in Munich, Germany. Historically, the journey of BMW started as aircraft engine manufacturer established in 1916. Furthermore, influenced by the ‘Treaty of Versailles’ related to restrictions on aircraft production, BMW officially transform its business into an automobile manufacturer in 1928 by purchasing the company known as Fahrzeugfabrik Eisenach. In addition, the first car produced was the BMW 3/15 (the Dixi) in 1928 and followed by BMW 303 in 1933 and BMW 328 in 1936. Along with business development, renowned for its blend of comfort, performance, and technological innovation from time time to time, as of 2023, BMW has sold its overall vehicle into 140 markets worldwide with total deliveries vehicle of BMW series in 2023 reaching 2.2 million units.





Based on diversified series of cars, BMW still produce a wide range including BMW Series 1 (Compact hatchback), 2 (Coupe, Convertible, and Gran Coupe), 3 (Compact executive car, including sedan, wagon, and the Gran Turismo), 4 (Coupe, Convertible, and Gran Coupe), 5 (Executive sedan and wagon), 6 (Gran Turismo), 7 (Series: Full-size luxury sedan), 8 (Luxury sports coupe, convertible, and Gran Coupe), X (SUVs models X1, X2, X3, X4, X5, X6, and X7), Z4 (Roadster), i (Electric vehicles, including i3 and i8), iX (electric SUVs iX and iX3), M (M2, M3, M4, M5, M8, X3 M, X4 M, X5 M, and X6 M). But of all the models, there are 10 world’s best-selling car of BMW series/models in 2023. These models are more popular to its customers than others. Here is the rank of 10 World’s Best-selling BMW models in 2023. All the data were obtained from BMW Group Annual Report in 2023.

The Rank of the 10 World’s Best-selling BMW models

The Rank of 10 World's Best-Selling BMW Models






The Brief Description of the 10 World’s Best-selling BMW models

1. BMW 3 Series and BMW 4 Series           

BMW 3 Series is a   compact luxury car manufactured since May 1975. As of 2023, BMW 3 Series entered seventh generation unveiled at the 2018 Paris Motor Show. Some of the body style of series 3 include sedan (G20), touring/wagon (G21), and long-wheelbase version (G28).




BMW Series 3 and BMW Series 4

Furthermore, the BMW 4 Series is a compact executive car manufactured since 2013. As of 2023, the BMW 4 Series entered second generation launched in June 2020. Commonly, the body style of BMW 4 series includes 2-door coupé (G22), 2-door convertible (G23), and 5-door liftback (G26)Overall, according to BMW Annual Report in 2023, BMW 3 Series and BMW 4 Series still become the world’s best-selling cars with total deliveries reaching 558,462 units.

2. BMW X3/X4            

The BMW X3 and BMW X4 are a compact luxury SUV. The BMW X3 and X4 are closely related cars but they have some main differences. Historically, BMW X3 was manufactured since 2003. Meanwhile, BMW X4 was manufactured since manufactured since 2014.


BMW X3 and BMW X4


Until 2023, BMW X3 has entered third generation. Some of the variants of BMW X3 in third generations includes BMW X3 sDrive30i and xDrive30i (Engine: 2.0-liter turbocharged inline-4 and Power of  248 horsepower), BMW X3 xDrive30e (Engine: 2.0-liter turbocharged inline-4 with an electric motor (plug-in hybrid) and Power of Combined output of 288 horsepower), BMW X3 M40i (Engine of 3.0-liter turbocharged inline-6 and Power of 382 horsepower), BMW X3 M (Engine with 3.0-liter twin-turbocharged inline-6 and Power of 473 horsepower (standard X3 M), 503 horsepower (X3 M Competition). In the future, BMW X3 will release the fourth generation and the X3 will officially be unveiled on 19 June 2024.


Furthermore, as of 2023, BMW X4 entered second generation manufactured since 2018. There are some models of BMW X4 includes BMW X4 xDrive30i (equipped with Engine of 2.0-liter turbocharged inline-4 and generating Power of 248 horsepower), BMW X4 M40i (equipped with 3.0-liter turbocharged inline-6 and generating Power of 382 horsepower), BMW X4 M (equipped with 3.0-liter twin-turbocharged inline-6 and power reaching 473 horsepower (standard X4 M) and 503 horsepower (X4 M Competition). Overall, according to BMW Annual Report in 2023, BMW X3 and X4 is the 2nd world’s best-selling car from BMW in 2023 with total deliveries achieving 405,562 units.

3. BMW X1/X2            

The BMW X1 and X2 are compact luxury SUVs. Based on history, BMW X1 was first produced since 2009 and BMW X2 was produced in 2017. As of 2023, BMW X1 entered third generation unveiled in 2022. Some of the models are BMW X1 sDrive28i and BMW X1 xDrive28i. Specifically, both models are equipped with an engine of 2.0-liter turbocharged inline-4 and producing power of 241 horsepower).

BMW X1 and BMW X2


Meanwhile, BMW X2 has entered second generation manufactured on 2023. Specifically, some of the models and variants of BMW X2 includes BMW X2 sDrive28i (powered with Engine of 2.0-liter turbocharged inline-4, generating 228 horsepower), BMW X2 xDrive28i (powered with Engine of 2.0-liter turbocharged inline-4, generating 228 horsepower), and BMW X2 M35i (powered with Engine of 2.0-liter turbocharged inline-4, generating 301 horsepower. Overall, BMW X1 and BMW X2 are the 3rd most popular BMW’s models in 2023. According to BMW Group Annual Report in 2023, the total deliveries of X1/X2 achieved 318,051 units.

4. BMW X5 and BMW X6            

BMW X5 and BMW X6 are mid-size luxury crossover SUV. Historically, BMW X5 was produced in 1999 and BMW X6 was manufactured since 2007. As of 2023, BMW X5 has entered fourth generation unveiled in June 2018. Furthermore, some of the models of  models and variants in the fourth generation of BMW X5 includes BMW X5 sDrive40i (powered with engine of 3.0-liter turbocharged inline-6, generating Power of 335 horsepower), BMW X5 xDrive40i (powered with engine of 3.0-liter turbocharged inline-6, generating power of 335 horsepower), BMW X5 xDrive45e (Plug-in Hybrid) (powered with engine of 3.0-liter turbocharged inline-6 with an electric motor, generating Combined output of 389 horsepower),  BMW X5 M50i (powered with engine of 4.4-liter twin-turbocharged V8, generating Power of 523 horsepower), BMW X5 M (powered with engine of 4.4-liter twin-turbocharged V8, generating Power of 600 horsepower (standard), 617 horsepower (Competition)).

BMW X5 and BMW X6


In the year of 2023, the BMW X6 has entered third generation unveiled in 2019. Furthermore,  Some of the model of BMW X6 in third generation are BMW X6 sDrive40i (powered with engine of 3.0-liter turbocharged inline-6, generating Power of 335 horsepower),  BMW X6 xDrive40i (powered with Engine of 3.0-liter turbocharged inline-6, generating Power 335 horsepower), BMW X6 M50i (powered with engine of 4.4-liter twin-turbocharged V8, producing power of 523 horsepower),  BMW X6 M (powered engine of 4.4-liter twin-turbocharged V8, producing 600 horsepower (standard) and 617 horsepower (Competition)) . Overall, BMW X5 and BMW X6 became the 4th world’s best-selling BMW series in 2023. According to BMW Group Annual Report in 2023, the total deliveries of this series reaching 280,684 units in 2023.

5. BMW 5 Series and BMW 6 Series     

The BMW 5 Series has been executive car produced since 1972. As of 2024, The BMW 5 series entered eighth generation revealed in 2023. Furthermore, some of the models of Series 5 includes 530i / 530i xDrive (powered with engine of 2.0-liter BMW TwinPower Turbo inline 4-cylinder engine, generating Power around 248 horsepower), 540i / 540i xDrive (powered with engine of 3.0-liter BMW TwinPower Turbo inline 6-cylinder engine with mild-hybrid technology, generating Approximately of 335 horsepower),  M550i xDrive (powered with engine of 4.4-liter BMW M TwinPower Turbo V8 engine, generating power around 523 horsepower), 545e xDrive (Plug-in Hybrid) (powered with engine of 3.0-liter BMW TwinPower Turbo inline 6-cylinder engine paired with an electric motor, generating Combined output of power around 389 horsepower), 520d / 520d xDrive (Diesel) (powered with engine of 2.0-liter BMW TwinPower Turbo inline 4-cylinder diesel engine), and 530e / 530e xDrive (Plug-in Hybrid) (powered with (engine of 2.0-liter BMW TwinPower Turbo inline 4-cylinder engine paired with an electric motor).


BMW Series 5 and BMW Series 6


Meanwhile, BMW 6 Series are Grand tourer (S) and Executive car (E) produced since 1976. As of 2023, the BMW 6 series entered fourth generation. Commonly, some of the models of BMW 6 series fourth generation includes 30i Gran Turismo (equipped with engine of 2.0-liter BMW TwinPower Turbo inline 4-cylinder engine, generating power Around 258 horsepower), 640i Gran Turismo (equipped with engine of 3.0-liter BMW TwinPower Turbo inline 6-cylinder engine, generating Power approximately 333 horsepower), 640d Gran Turismo (Diesel) (equipped with engine of 3.0-liter BMW TwinPower Turbo inline 6-cylinder diesel engine, generating power of around 320 horsepower), 620d Gran Turismo (Diesel) (powered with engine 2.0-liter BMW TwinPower Turbo inline 4-cylinder diesel engine and producing approximately 190 horsepower).  Overall, Statistically, in 2023, according to BMW Group annual report in 2023, total deliveries of BMW 5 Series and BMW 6 Series reached 273,877 units.

6. BMW 1 Series and BMW 2 Series     

BMW 1 Series and BMW 2 series are Subcompact executive cars. Based on history, BMW 1 series was first produced in 2004 and BMW 2 series was first produced 2014. To date, BMW 1 Series entered its fourth generation and was officially unveiled on 4 June 2024. Some models from fourth generation of the BMW 1 Series are 118i (engine of 1.5-liter BMW TwinPower Turbo inline 3-cylinder engine and producing power of Around 138 horsepower), 120i (engine of 2.0-liter BMW TwinPower Turbo inline 4-cylinder engine, producing power Approximately 178 horsepower), 128ti (engine of 2.0-liter BMW TwinPower Turbo inline 4-cylinder engine, generating power of around 261 horsepower), M135i xDrive (engine of 2.0-liter BMW M TwinPower Turbo inline 4-cylinder engine, generating power of approximately 302 horsepower), 116d (engine of 1.5-liter BMW TwinPower Turbo inline 3-cylinder diesel engine, generating power of around 116 horsepower), 118d (engine of 2.0-liter BMW TwinPower Turbo inline 4-cylinder diesel engine and the generated Power of approximately 148 horsepower), and 120d xDrive (engine 2.0-liter BMW TwinPower Turbo inline 4-cylinder diesel engine and Power of around 188 horsepower).

BMW Series 1 and BMW Series 2


Meanwhile, BMW 2 series has entered second generation revealed in July 2021. Some of the models or variants of BMW 2 series are 220i Coupe (engine of 2.0-liter BMW TwinPower Turbo inline 4-cylinder engine, generating power of around 184 horsepower), 230i Coupe (engine of 2.0-liter BMW TwinPower Turbo inline 4-cylinder engine, generating power of approximately 255 horsepower), M240i xDrive Coupe (engine of 3.0-liter BMW M TwinPower Turbo inline 6-cylinder engine, generating Power of around 382 horsepower), M2 (G87) (engine of 3.0-liter BMW M TwinPower Turbo inline 6-cylinder engine, generating power of approximately 453 horsepower), 218i Gran Coupe (engine of 1.5-liter BMW TwinPower Turbo inline 3-cylinder engine), 228i xDrive Gran Coupe (engine of 2.0-liter BMW TwinPower Turbo inline 4-cylinder engine), M235i xDrive Gran Coupe (the feature of engine 2.0-liter BMW M TwinPower Turbo inline 4-cylinder engine. Statistically, Overall, in 2023, according to BMW Group annual report, total deliveries of BMW 1 Series and BMW 2 Series reached 225,827 units.


7. BMW X7

BMW X7


BMW X7 is luxury crossover sport utility vehicle manufactured since December 2018. As of 2024, there are some models or variants of BMW X7 including BMW X7 xDrive40i (equipped with engine of 3.0-liter BMW TwinPower Turbo inline 6-cylinder generating 335 horsepower and 331 lb-ft of torque), BMW X7 xDrive50i ( equipped with 4.4-liter BMW TwinPower Turbo V8 generating power of 456 horsepower and 479 lb-ft of torque), BMW X7 M50i (equipped with engine of 4.4-liter BMW M Performance TwinPower Turbo V8 and generating power of 523 horsepower and 553 lb-ft of torque), BMW Alpina XB7 (engine of 4.4-liter BMW Alpina Bi-Turbo V8 and has power of 612 horsepower and 590 lb-ft of torque). According to BMW Group annual report in 2023, BMW X7 has total deliveries reaching 61,117 units in 2023.

8. BMW 7 Series and BMW 8 Series     

The BMW 7 Series is a full-size luxury sedan which was first produced in 1977. As of 2023, BMW 7 series entered seventh generation produced since 2022. Some of the models/ variants of BMW 7 series seventh generation includes BMW 740i (engine of 3.0-liter BMW TwinPower Turbo inline 6-cylinder and generating Power of 375 horsepower and 383 lb-ft of torque), BMW 760i xDrive (engine of 4.4-liter BMW TwinPower Turbo V8 and power of 536 horsepower and 553 lb-ft of torque), and BMW i7 xDrive60 (Fully electric with dual electric motors generating power of 536 horsepower and 549 lb-ft of torque).

BMW Series 7 and BMW Series 8


In addition, The BMW 8 Series is a grand tourer coupes and convertibles, and it was started to produce since 1990. To date, BMW 8 series has entered second generation produced since 2018.  Furthermore,  some key models and variants of the second-generation BMW 8 Series are BMW 840i / 840i xDrive (engine of 3.0-liter BMW TwinPower Turbo inline 6-cylinder with Power around 335 horsepower and 368 lb-ft of torque),  BMW 850i xDrive (engine of 4.4-liter BMW TwinPower Turbo V8 with power of 523 horsepower and 553 lb-ft of torque), BMW M850i xDrive (engine of 4.4-liter BMW M Performance TwinPower Turbo V8 and Power with 523 horsepower and 553 lb-ft of torque), BMW M8 / M8 Competition (engine of 4.4-liter BMW MTwinPower Turbo V8 with power of 600 horsepower and 553 lb-ft of torque (M8) / 617 horsepower and 553 lb-ft of torque (M8 Competition)). Statistically, according to BMW Group annual report in 2023, BMW 7 Series and BMW 8 Series is the next popular brands with total deliveries in 2023 achieved 59,763 units.


9. BMW iX      

BMW iX


The BMW iX is a battery-electric mid-size luxury crossover SUV produced since 2021. Commonly, some of the models or variants of BMW iX are BMW iX xDrive40 (Powertrain of Dual electric motors with generating power of 326 horsepower), BMW iX xDrive50 (powertrain of Dual electric motors with power of 523 horsepower), and BMW iX M60 (powertrain of Dual electric motors with power of 610 horsepower (in Sport Mode). Overall, according to BMW Group annual report in 2023, the vehicle deliveries of BMW ix in 2023 was around 50,989 units.

10. BMW Z4   

BMW Z4


BMW Z4 is a two-seater roadster manufactured since 2003 and the birth of Z4 replaced the BMW Z8 (2000-2003). Furthermore, the latest generation of the Z4 are called the G29 with available of some the models includes BMW Z4 sDrive30i (engine of 2.0-liter BMW TwinPower Turbo inline 4-cylindes and Power of 255 horsepower and 295 lb-ft of torque), and BMW Z4 M40i (engine of 3.0-liter BMW M Performance TwinPower Turbo inline 6-cylinder with Power of 382 horsepower and 368 lb-ft of torque). Overall, in 2023, according to BMW Group Annual report in 2023, the total deliveries of BMW Z4 reached 10,957 units.

The Reference of the 10 World’s Best-selling BMW models in 2023

BMW Group. 2023. BMW Annual Report 2023. Accessed via https://www.bmwgroup.com/en/report/2023/bmw-group-report/long-range-investments/index.html on June 24th, 2024.

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