5 World’s Most Popular Rolls-Royce’s Models

 

5 World’s Most Popular Rolls-Royce’s Models- Rolls-Royce Motor Cars Limited Founded on March 1998 and has become as a wholly owned subsidiary of BMW AG since 2003. Operationally, the Rolls-Royce Motor has headquartered in Goodwood, West Sussex, England, United Kingdom and has production site located in Rolls-Royce Manufacturing Plant, Goodwood, UK. Along with business development, the global sales network of Rolls-Royce has grown to 147 dealerships across the world. Basically, in the global perception, Roll-Royce is still recognized and popular with its luxury and expensive car products. Owning a Rolls-Royce is often viewed as a symbol of wealth, success, and high social standing and this brand is associated with royalty, celebrities, and business magnates and many billionaires globally. The brand is often reflected as the pinnacle of opulence in the automotive industry.

Statistically, according to BMW Group Annual Report in 2023, the total deliveries of Rolls-Royce reached 6,032 units. Generally, The Rolls-Royce has some diversified models and there are some popular models of Rolls-Royce. Here is the rank of 5 World’s Most Popular Rolls-Royce’s Models in 2024. All the data were obtained from BMW Group Annual Report in 2024.

 

The Rank of 5 World’s Most Popular and Best-Selling Rolls-Royce’s Models in 2024

Rank	Model of Rolls-Royce	Deliveries of Rolls-Royce in 2024	Deliveries of Rolls-Royce in 2023
		(in units)	(in units)
1	Cullinan	2,590	3,523
2	Spectre	1,890	326
3	Ghost	808	1,510
4	Phantom	413	505
5	Wraith/Dawn	11	168
Source: BMW Group Annual Report, 2024

 

The Histogram of 5 World’s Most Popular and Best-Selling Rolls-Royce’s Models in 2024

 

The Brief Description of 5 World’s Most Popular Rolls-Royce’s Models in 2024

 

1. Cullinan

 

Rolls-Royce Cullinan is a full-sized luxury sport utility vehicle (SUV) unveiled in May 2018 at the Concorso d’Eleganza Villa d’Este and launched globally in Jackson Hole, Wyoming, US. As of 2023, The Cullinan has two variants, namely Black Badge Cullinan (black-painted exterior) and series II.  The Cullinan is exclusively available with a twin-turbocharged 6.75-litre V12 engine with displacement of 6.75 L (412 cu in), power of 571 pferdestarke (PS); 563 horsepower(hp) (420 kW) @ 5,000 rpm and Torque of 850 newton-meter (N⋅m) (627 pounds-feet (lb⋅ft)) @ 1,600 rpm.  Meanwhile, The Cullinan Black Badge is equipped with 6.75-litre V12 engine, power of 600 PS; 591 horsepower (hp) (441 kW) @ 5,000 rpm, and Torque of 900 N⋅m (664 pounds-feet (lb⋅ft)) @ 1,600 rpm.

 

Statistically, in 2024, according to BMW Group Annual Report in 2024, the Rolls-Royce Cullinan still becomes the world’s most popular and best-selling Rolls-Royce’s Models with total vehicle deliveries reaching 2,590 units.

 

2. Spectre      

 

The Rolls-Royce Spectre is a fully luxurious electric grand tourer (GT) which was formally launched at Napa Valley, California in 2023. This model was equipped with Dual electric motors, generating Approximately 577 horsepower, with Torque of 664 pounds-feet (lb-ft). Furthermore, the Rolls-Royce Spectre was powered with a battery that has a capacity of around 102 kWh. This gives the car an estimated range of up to 260 miles (WLTP cycle). Overall, in 2023, according to BMW Group Annual Report, the deliveries of Rolls-Royce Spectre in 2024 reached 1,890 units.

 

3. Ghost          

 

The Rolls-Royce Ghost was unveiled in 2009 at Frankfurt Motor Show. Historically, the First generation was produced from 2009 to 2020 with the birth of Ghost series 1 (2009-2014) and Ghost Series II (2014–2020). Furthermore, the second generation was produced in 2020 with Rolls-Royce Ghost Extended Wheelbase and Rolls-Royce Ghost Black Badge as the models. Specifically, the second generation of Rolls-Royce Ghost was powered with 6.75-liter V12 engine generating 563 horsepower (HP) (420 kW; 571 pferdestarke (PS)) @5250, with torque of 627 pounds-feet (lb⋅ft) (850 N⋅m) @1600 rpm. Meanwhile, Ghost extended wheelbase (second generation) was powered with 6.75-liter V12 engine, generating 563 horsepower (hp) (420 kW; 571 pferdestarke (PS)), torque of 850 newton-meter (N⋅m) (627 pounds-feet (lb⋅ft) @1600 rpm. Statistically, according to BMW Group Annual Report in 2024, the deliveries of Rolls-Royce ghost reached 808 units.

 

4. Phantom   

 

The Rolls-Royce Phantom is a full-sized luxury saloon which was first produced in 1925 and as of 2023, Rolls-Royce Phantom entered the 8th edition released in 2017. Rolls-Royce Phantom and Phantom Extended wheelbase were powered with a twin-turbocharged 6.75-litre V12 engine, generating 563 horsepower (hp); 571 pferdestarke (PS) (420 kW) at 5,000 rpm, with torque 900 N⋅m (664 pounds-feet (lb⋅ft)) at 1,700 rpm. Overall, in 2023, according to BMW Group Annual Report, the deliveries of Rolls-Royce in 2024 achieved 413 units.

 

5. Wraith/Dawn      

  

The Rolls-Royce Wraith is a full-size ultra-luxury car that was first produced since 2013. The variant model of Wraith includes Wraith and Wraith Black Badge (produced in 2016). The wraith was powered with 6.6-liter V12 twin-turbo, generating power output approximately 624 horsepower (hp), meanwhile the Torque was 605 pounds-feet (lb-ft).

 

The Rolls-Royce Dawn is a convertible luxury grand tourer which was introduced in 2015 at Frankfurt Motor Show. As of 2023, Rolls-Royce Dawn has three variants including Rolls-Royce Dawn Black Badge, Rolls-Royce Dawn Landspeed Edition, and Rolls-Royce Dawn Silver Bullet. Based on Power engines, the Rolls-Royce dawn was powered with 6.6-liter V12 twin-turbo, generating power output of Approximately 563 horsepower (hp). Statistically, according to BMW Group Annual Report in 2023, the total deliveries of Rolls-Royce Wraith and Dawn in 2024 reached 11 units.

 

Reference for 5 World’s Most Popular Rolls-Royce’s Model

BMW Group. 2025. BMW Annual Report 2024. Accessed via https://www.bmwgroup.com/en/investor-relations/company-reports.html on February 21th, 2025.