6 Largest Tobacco and Cigarette Companies in Indonesia

 

6 Largest Tobacco and Cigarette Companies - According to the 2024 Company Annual Report Data, there are 6 Largest Tobacco and Cigarette Companies in Indonesia.  If related to the world of agriculture, many tobacco leaf harvests from farmers are sold to these companies and has huge impact on the foundation and development of Indonesia's tobacco industry.

Indonesia is a society with a high dependence on cigarette consumption. Functionally, cigarettes have become a product that can be a comfortable medium to smoke when drinking coffee, chatting with others or as a sedative when stress/frustration conditions. Although there are negative aspects in terms of health and various health campaigns are echoed to reduce cigarette consumption, these campaigns and actions are certainly not easy to do because they will have various effects. This will have a dilemma on the one hand wanting to raise awareness of the negative impacts of cigarettes but on the other hand critics have not found a solution to the loss of potential income, employment, and economic value of tobacco farmers if they do not plant this commodity. When viewed from an agricultural perspective, many farmers in Indonesia have improved their welfare due to farming/cultivating tobacco plants. Broadly speaking, cigarettes and their industry have supported Indonesia's economy. Tobacco tax revenue, provision of extensive employment opportunities and increasing the economy of farmers are some of the strategic roles of the tobacco industry for Indonesia.

Viewed from the tobacco and cigarette industry and players, many players do business in this industry. From the company's financial report data in 2024, there are several large Indonesian tobacco and cigarette companies that dominate the cigarette market in Indonesia. The following are some of the largest cigarette companies in Indonesia and the Rulers of the Indonesian Tobacco Market. Data taken from the Company's Annual Report (Annual Report) in 2024. The Djarum Group cannot be analyzed because it is a private company, and they don’t sell the stock/shares in the Indonesian stock market. Meanwhile, in the Bentoel Group, we used the Annual report of 2022, because Bentoel was delisted from Indonesian Stock Market (IDX) since 2023.  

 

 

The Total Assets and Total Liabilities of Largest Tobacco and Cigarette Companies in Indonesia in 2024

Rank	Name of Tobacco and Cigarette Companies in Indonesia	Total Assets	Total Assets	Total Liabilities	Total Liabilities
		in Indonesian Rupiah (IDR)	in US Dollar (USD)	in Indonesian Rupiah (IDR)	in US Dollar (USD)
1	Gudang Garam Tbk	IDR 84.9 trillion	USD 5.3 billion	IDR 23 trillion	USD 1.4 billion
2	Hanjaya Mandala Sampoerna	IDR 54.6 trillion	USD 3.4 billion	IDR 25.9 trillion	USD 1.6 billion
4	Bentoel Group	IDR 8.9 trillion	USD 0.55 billion	IDR 2.1 trillion	USD 0.13 billion
3	Wismilak Inti Makmur	IDR 3 trillion	USD 0.18 billion	IDR 1.1 trillion	USD 0.068 billion
5	Indonesian Tobacco	IDR 0.63 trillion	USD 0.039 billion	IDR 0.20 trillion	USD 0.012 billion
Source : Annual Report 2024 (HM Sampoerna, Gudang Garam, Wismilak, and Indonesia Tobacco) and Annual Report 2022 (Bentoel Group)
Currency Rate
1 US Dollar (USD) = 16,000 Indonesian Rupiah (IDR)
Bentoel Group using Annual Report 2022 because of delisting status in 2023 from Indonesia Stock Exchange

 

 

The table above showed the total assets and total liabilities of the cigarette and tobacco companies. all of the data were obtained from the Balance sheet, Annual report of 2024 (HM Sampoerna, Gudang Garam, Wismilak, Indonesian Tobacco) and Annual Report 2022 (Bentoel Group). The Total assets and Liabilities describe the financial position of the companies. 

 

The Total Revenue and Total Net Income of Largest Tobacco and Cigarette Companies in Indonesia in 2024

 

Rank	Name of Tobacco and Cigarette Companies in Indonesia	Total Revenue	Total Revenue	Total Net Income	Total Net Income
		in Indonesian Rupiah (IDR)	in US Dollar (USD)	in Indonesian Rupiah (IDR)	in US Dollar (USD)
1	Hanjaya Mandala Sampoerna (HM Sampoerna)	IDR 117 trillion	USD 7.3 billion	IDR 6.6 trillion	USD 412 million
2	Gudang Garam	IDR 98.6 trillion	USD 6.1 billion	IDR 0.98 trillion	USD 61 million
3	Bentoel Group	IDR 6.8 trillion	USD 0.42 billion	IDR 0.95 trillion	USD 59 million
4	Wismilak Inti Makmur	IDR 4.7 trillion	USD 0.29 billion	IDR 0.29 trillion	USD 18 million
5	Indonesian Tobacco	IDR 0.32 trillion	USD 0.02 billion	IDR 0.021 trillion	USD 1.3 million
Source: Annual Report 2024 (HM Sampoerna, Gudang Garam, Wismilak, and Indonesia Tobacco) and Annual Report 2022 (Bentoel Group)
Currency Rate
1 US Dollar (USD) = 16,000 Indonesian Rupiah (IDR)
Bentoel Group using Annual Report 2022 because of delisting status in 2023 from Indonesia Stock Exchange

 

The Table above shows the business performance of the Indonesian tobacco and cigarette companies in 2024. We showed the total revenue and net income of the Indonesian tobacco and cigarette companies.

 

Brief Description of 6 Largest Tobacco and Cigarette Companies in Indonesia

 

 

 

1. PT Hanjaya Mandala Sampoerna Tbk (HMSP)

 

 

The company was founded in 1913 by Liem Seeng Tee who was an immigrant from Fujian, China. Initially, the company was only a home industry and has continued to grow until now with a variety of cigarette products. For approximately 1 century held by the Sampoerna family, the company was acquired in 2005 by Philip Morris International (PMI) which is one of the world's leading cigarette companies from New York, United States which produces and sells the famous brand "Marlboro". The total acquisition value at that time was around 18.6 trillion Rupiah. Until now, Philip Morris International's ownership percentage in HM Sampoerna has reached 92.5% while the remaining 7.5% is owned by the public. In the year of 2024, HM Sampoerna has a market leadership position with a 27.4% share of the market and a total sales volume of 80.8 billion cigarette units in Indonesia. Based on the employment, HM Sampoerna has employed a workforce of over 90,000, mostly in hand-rolled cigarettes manufacturing. In the manufacturing process, HM Sampoerna has owned production facilities in Indonesia including 6 hand-rolled kretek (SKT), 2 machine-made kretek (SKM) facilities, and 1 Smoke-Free Products (SFP) Facility and R&D Laboratory. Furthermore, Sampoerna also has 43 Third-Party Operators (TPOs) with local entrepreneurs.

 

In terms of products, the legendary brand of this company is Dji Sam Soe Kretek Cigarettes which have survived until now and low nicotine cigarettes with the A mild brand. Until 2019, this company has produced various cigarette products with 6 brand groups, namely Marlboro (Marlboro Filter Black, Marlboro Light, Marlboro Red/Red, Marlboro Ice Blast), Sampoerna A (Amild, Sampoerna Filter, A mild Menthol), Philip Morris (Phillip Morris Bold), Dji Sam Soe (Dji Sam Soe Kretek, Magnum Filter, Magnum Mild, Dji Sam Soe refill), Sampoerna Kretek, Sampoerna U (Umild).

 

In 2024, this company recorded positive performance by generating total revenue of IDR 117 trillion or equivalent to USD 7.3 billion with a net profit of around IDR 6.6 trillion or equivalent to USD 412 million. Meanwhile, in the financial position, total assets of HM Sampoerna reached IDR 54.6 trillion or equivalent to USD 3.4 billion with total liabilities of around 25.9 trillion or equivalent to USD 1.6 billion.

 

2. Gudang Garam

 

Gudang Garam is a leading cigarette company established in 1958 and founded by Tjoa Jien Hwie/Surya Wanowidjoyo in Kediri, East Java. The founder of this company had worked at the Cap 93 cigarette company which was a famous cigarette company at that time but finally founded his own cigarette company with the “Inghwie brand” and then changed its name to Cigarettes “Tjap Gudang Garam”. Along with the rapid development of the company's business, various production, distribution, and marketing facilities have been built. In terms of human resources, this company has been able to provide jobs for more than 30 thousand people from the upstream to downstream sectors of the company.

 

Until 2024, the company had various cigarette brands with various segments. For the hand-rolled kretek (SKT) segment, this company has the brands Klobot, Sriwedari, Gudang Garam Djaja, and Gudang Garam Patra. In the Machine-made Kretek Cigarette segment, this company has the products Gudang Garam Internasional, Surya, Surya Eksklusif. For the Low Tar Nicotine segment, this company has the brands Gudang Garam Signature Mild, Surya Pro Mild, and GG mild. At the end of 2024, the Gudang Garam recorded a market share of 17.4% of the Indonesia cigarette market with sales volume of tobacco from Gudang Garam reaching 53.1 billion.

 

Gudang Garam operates production facilities at two main sites, each with its own primary and secondary kretek manufacturing operations. The first site is in the town of Kediri (population of about 300,000), where the Company was founded and home to Gudang Garam headquarters. The second site located in Gempol, East Java is 50 kilometres away from Surabaya. In terms of the distribution side, the Gudang Garam is represented by a total of 66 area offices and 82 stock points which are in total

represents 148 points of distribution located throughout Indonesia with a sales fleet of over 6,700 vehicles, including motorcycles.

 

The performance of the company, which is famous for its motto "Catur Dharma" showed positive values ​​in 2024. Total total revenue achieved in that year amounted to 98.6 trillion rupiah or equivalent to USD 6.1 billion with a net profit reaching IDR 0.98 trillion or equivalent to USD 61 million. Meanwhile, in the financial position, Gudang Garam has total assets of IDR 84.9 trillion or equivalent to USD 5.3 billion and total liabilities of USD 23 trillion or equivalent to USD 1.4 billion. In terms of the company's ownership structure, the company's shareholders are PT Surya Duta Investama with ownership of 69%, PT Suryamitra Kusuma with 6% and the rest is the public with 23%.

 

3. Bentoel Group

 

 

This company is one of the oldest cigarette companies in Indonesia, founded in 1930 by Ong Hok Liong. The name Bentoel comes from the founder's dream about the form of a bentoel plant and then gave the name of this plant species to his cigarette company.

 

From time to time, this cigarette company from Malang, East Java has experienced ups and downs. In the 1970s, this company experienced its golden age. Various innovations were developed by this company by producing filter kretek cigarettes using machines and wrapping their cigarettes in plastic. However, in 1987, this company was acquired by Rajawali Corpora, an investment company founded by Peter Sondakh. Until 2009, this company was acquired by British American Tobacco (BAT) which is one of the world's famous cigarette companies based in London, England. BAT bought 85% of the shares of this cigarette company from Rajawali Corpora in 2009 with an acquisition value of 494 million US dollars. Until the end of 2019, BAT's total share ownership in Bentoel reached 92.48% and the rest was owned by the Public.

 

Until 2024, there were several types of products distributed and sold by this company. In the Machine-made Kretek Cigarette sector, kretek cigarettes (the raw material is a blend of tobacco and cloves with a higher tar content), this company has the Dunhill Filter brand. In the Mild Machine-made Kretek Cigarette type where kretek cigarettes (the raw material is a blend of tobacco and cloves with a lower tar content than regular machine-made kretek cigarettes), this company has the Dunhill Mild, Club Mild and Lucky Strike Mild brands. In the Machine-made White Cigarette segment, this company has the Lucky Strike, Dunhill Regular, Dunhill Lights, and Dunhill Menthol brands. In February 2023, British American Tobacco introduced "Vuse", an electronic cigarette from British American Tobacco (BAT).

 

In terms of company performance in 2022, this company recorded total revenue of up to IDR 6.8 trillion or equivalent to USD 0.42 billion with a net profit of IDR 0.95 trillion or equivalent to USD 59 million. Meanwhile, in the financial position, the total assets of Bentoel group in 2022 reached IDR 8.9 trillion or equivalent to USD 0.55 billion and total liabilities of around IDR 2.1 trillion or equivalent to USD 0.13 billion.

 

4. Wismilak Inti Makmur

 

 

Wismilak is a leading cigarette company founded in Surabaya in 1962. The founders of the company are Lie Koen Lie (Wisman Ali), Liem Sien Nio (Sinta Dewi Sampurno) and Oei Bian Hok (Budiono Widjajadi). Until the end of 2019, the company has grown and has 5 Production Facilities, 4 Regional Logistics Centers, 19 Distribution Areas, and 30 Agents spread across all major islands in Indonesia.

 

Various cigarette products have been produced by this company. In the Hand-Rolled Kretek Cigarette segment, the company has the brands Wismilak Special, Wismilak Dirgha, Wismilak Satya, Galan Kretek. In the Hand-Rolled Kretek Cigarette Slim segment, the existing brand is Wismilak Slim. In the Full Flavor Machine-Rolled Kretek Cigarette segment, the company's brands are Wismilak Diplomat, Galan Filter International. In the Light Mild Machine-Made Kretek Cigarette segment, the company's brands include Wismilak Diplomat Mild, Wismilak Diplomat Mild Menthol, Wismilak Diplomat Impact, Wismilak Diplomat Evo in the Cigarette segment, the company has Wismilak Premium Cigar.

 

The company, which has been listed on the Stock Exchange since 2012, recorded positive performance in 2024. The total revenue achieved by the company in that year reached IDR 4.7 trillion or equivalent to USD 0.29 billion with a profit of IDR 0.29 trillion rupiah or equivalent to USD 18 million. Meanwhile in the financial position in 2024, total assets of wismilak reached IDR 3 trillion or equivalent to USD 0.18 billion and total liabilities of IDR 1.1 trillion or equivalent to USD 0.068 billion. 

When viewed from the company's ownership structure, there are several of the company's largest shareholders, namely Indahtati Widjajadi at 16.14%, Ronald Walla at 14.56%, Stephen Walla at 14.56%, Gaby Widjajadi at 9.34%, Ir. Sugito Winarko at 7.30%, PT Union Sampoerna at 5.10%, and the public at 33%.

 

5. Indonesian Tobacco Tbk (ITIC)

 

 

PT Indonesian Tobacco Tbk. is a tobacco company that focuses on processing tobacco leaves into finished products in the form of sliced ​​tobacco in packaging or Roll Your Own Tobacco Product or Self-Rolling Tobacco or Shag/tingwe Tobacco and packaged in pouch packaging containing processed and flavored tobacco and accompanied by a cigarette paper book which consumers will later use to roll their tobacco into cigarettes.

 

In terms of products, various types of sliced ​​tobacco have been produced and marketed to various parts of the archipelago and even abroad. The company's mainstay sliced/chopped tobacco products are the brands 'Pohon Sagu', 'Anggur Kupu' and 'Lampion Lilin' which have survived and become the consumer's choice for almost 50 years. In terms of international trade, this company has also exported its products to Malaysia and Singapore with the 'brands' namely 'Pohon Sagu' and 'Butterfly'.

 

In terms of company performance in 2024, the company's revenue reached IDR 0.32 trillion or equivalent to USD 0.02 billion and the net profit generated reached IDR 0.021 billion or equivalent to USD 1.3 million. If reviewed in more detail about the company's ownership, the company's share ownership structure is Djonny Saksono with 63.85% ownership, PT Anugrah Investindo at 7% and the remaining 29.13% is owned by the public/community.

 

6. Djarum

               

 

Djarum was founded by Oei Wie Gwan in April 1951 in Kudus, Central Java. To date, Djarum has grown into one of the largest Indonesia tobacco companies under the leadership of Michael Bambang Hartono and Robert Budi Hartono. This Company has a huge economic contribution to Kudus City Dbecause Djarum itself employs approximately 60,000 Kudus’s residents. Commonly, especially in Indonesian market, there are some cigarette products released by Djarum. in Sigaret Kretek Tangan/ hand-rolled cigarette products, Djarum has some products into different cigarette brands including Djarum Coklat, Djarum 76, Djarum super Espresso Gold. Furthermore, in Sigaret Kretek Mesin/ machine-made cigarette, Djarum has some products including Djarum Super MLD, Djarum Black, Djarum Coklat, LA Lights. In addition, in Cerutu (Cigar), the brand products of Djarum are cigarillos, and Churchill brands.

The Rank of 6 Largest Tobacco and Cigarette Companies in Indonesia Based on Total Assets in 2024

The Rank of 6 Largest Tobacco and Cigarette Companies in Indonesia Based on Net Income  in 2024

Bibliography of 6 Largest Tobacco and Cigarette Companies in Indonesia

 

 

Hanjaya Mandala Sampoerna (HM Sampoerna). 2025. Annual Report 2024. Accessed via https://www.sampoerna.com/en/investor-relations-gcg/overview on May 2nd, 2025.

 

Gudang Garam. 2025. Annual Report 2024. Accessed via https://www.gudanggaramtbk.com/en/investor/ on May 2nd, 2025. 

 

Bentoel Group. 2025. Annual Report 2024. Accessed https://www.bentoelgroup.com/en/investors-and-reporting/results-and-reporting via on May 2nd, 2025.

 

Wismilak Inti Makmur. 2025. Annual Report 2024. Accessed via https://www.wismilak.com/informasi-investor/laporan-informasi on May 2nd, 2025. 

 

Indonesian Tobacco. 2025. Annual Report 2024. Accessed via https://www.indonesiantobacco.com/laporan-tahunan/ on May 2nd, 2025.

 

Djarum. 2025. About Us. Accessed via https://www.djarum.com/about on May 2nd, 2025.